Budweiser’s ad campaigns have a history of “flag-waving patriotism” — it rebranded its beer as “America” during last year’s presidential campaign — but its latest commercial carries a more political tone following Donald Trump’s moves to close US borders to refugees and people from seven majority-Muslim countries.
With the new TV spot, the company has injected itself into the debate surrounding Trump’s controversial immigration orders with a new Super Bowl ad about the company’s origins.
The one-minute ad, titled “Born the Hard Way,” tells the story of how Adolphus Busch immigrated to the US from Germany in the 1800s, which led to the creation of the Anheuser-Busch brewing company. The dramatized origin story shows Busch on a long, arduous voyage to St. Louis, where he meets Ebert Anheuser, fittingly, over a beer.
Budweiser joins a growing list of companies that have expressed opposition to the president’s executive order.
Watch the av below: