The Nationa Rifle Association is facing major backlash following the horrifying shooting that took place last week at a Florida high school. Following First National Bank of Omaha’s decision to drop ties to the NRA on Thursday, major car-rental company Enterprise Holdings Inc. decided to do the same.
Enterprise Holdings Inc., which is the parent company of the Enterprise, Alamo and National car rental brands, announced on Thursday that it will end its partnership with the NRA next month.
Enterprise Holdings ended their partnership with the NRA for the same reason First National Bank did, many customers were complaining following the Florida school shooting.
Thanks for contacting us. We ended the program – effective March 26. https://t.co/tRdHdoevfT
— EnterpriseRentACar (@enterprisecares) February 23, 2018
Thanks for contacting us. We ended the program – effective March 26. https://t.co/gwYeQR3xAh
— Alamo Rent A Car (@alamocares) February 23, 2018
Thanks for contacting us. We ended the program – effective March 26. https://t.co/BMqcoac4s2
— National Car Rental (@nationalcares) February 23, 2018
Experts believe that ending business ties was a risky move, but many approve of it.
“This is a bold move for First National of Omaha but also a risky one because passions burn so hot on both sides of the topic of guns,” said Matt Schulz, the senior industry analyst at CreditCards.com in an email.
“Many will applaud the move, but NRA members are famously loyal and the organization has shown itself as being very good at mobilizing its members, so there’s a real possibility of a significant backlash. However, banks are in the business of managing risk of all kinds, and First National clearly sees this as one they’re willing to take in the wake of the tragic school shooting in Florida.”