Italian luxury fashion brand Gucci joined a group of celebrities on Friday when they announced they would be donating $500,000 to next month’s student gun reform march in Washington.
A Gucci spokeswoman in the United States confirmed the donation after it was first reported by Women’s Wear Daily.
“We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority,” the label said in a statement.
“We have all been directly or indirectly impacted by these senseless tragedies.”
Gucci joins a large group of celebrities who also pledged to donate.
On Monday, George Clooney and his human rights lawyer wife Amal, Oprah Winfrey, director Steven Spielberg and his actress wife Kate Capshaw, and film producer Jeffrey Katzenberg and his wife Marilyn each also pledged $500,000.
The even “March For Our Lives” will take place in Washington D.C. on March 24. Other rallies are also set to take place on the same day, all fighting for the same thing: gun control.
Gucci creative director Alessandro Michele spoke with Women’s Wear Daily and said that he was “truly moved” by the courage of the Parkland students.
“My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come,” he said.