A rather odd campaign ad published to Donald Trump Jr.’s Instagram account Friday has left the internet puzzled.
The ad features an image of three of Republican presidential candidate Donald Trump’s adult children — Ivanka, Donald, Jr., and Eric — facing the camera with stern gazes.
Below the photo is a call to action, claiming the 2016 presidential election is not a matter of political affiliation, but a choice between a Washington “insider” and an “outsider.”
The ad, geared toward young voters, contained the hashtags #millennialsfortrump and #studentsfortrump.
Naturally, people on social media promptly started weighing in:
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