A new report by Business Insider stated that Sears and Kmart are no longer selling Trump Home products on their websites.
Brand new. On 2/7, Sears still had 19 Trump products. Note: it may still carry in brick and mortar locations. Will see if stmt. forthcoming. pic.twitter.com/HPvMSmcuXj
— Shannon Coulter (@shannoncoulter) February 10, 2017
Neither Kmart nor Sears had ever carried Trump Home in their physical stores, but they did carry the items online. That is no longer the case. Sears spoke to Business Insider and said that the move was because the items weren’t selling and they focus on their most profitable items.
“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”
Earlier this week both Nordstrom and TJ Maxx pulled Ivanka Trump’s clothing line from their stores causing a feud between the companies and the president.