Many people have questioned the legitimacy of the 2016 presidential election. Did Russia help get Donald Trump elected?
The question has not been 100% proven, but these numbers provided by Facebook is a big piece of evidence that shows Russia ran ads on Facebook to help Trump win the presidency.
– An estimated 10 million people saw the ads. We were able to approximate the number of unique people (“reach”) who saw at least one of these ads, with our best modeling
– 44% of the ads were seen before the US election on November 8, 2016; 56% were seen after the election.
– Roughly 25% of the ads were never shown to anyone. That’s because advertising auctions are designed so that ads reach people based on relevance, and certain ads may not reach anyone as a result.
– For 50% of the ads, less than $3 was spent; for 99% of the ads, less than $1,000 was spent.
Sarah Jones of PoliticusUSA wrote in an article that “Trump supporters here in small town Pennsylvania would read Clinton Facebook feed conspiracies to me as if it were gospel during the election.”
“The ‘news’ they read to me from their Facebook feeds was, without fail, about Hillary Clinton doing something so awful and crazy there was no way to toss reality into the mix,” she added
Facebook users were receiving falsehoods about Hillary Clinton, pushing them away from the Democratic candidate. This was incredibly crucial in swing states, as Donald Trump won by barely eeking out 78,000 votes from three swing states.