Donald Trump used social media as one of his biggest sources of spreading information during his 2016 presidential run. Overall it was a successful campaign as he is now the president, despite many believing it was an unfair election.
Now, according to Axios, Republicans are growing fearful that Trump’s plan to use social media could backfire.
Axios reported that Republican insiders are worried that Facebook could reverse course and ban political ads before the 2020 elections which would strike a crippling blow to Trump’s re-election campaign.
According to the report, “Top Republicans are privately worried about a new threat to President Trump’s campaign: the possibility of Facebook pulling a Twitter and banning political ads,” adding, “Facebook says it won’t, but future regulatory pressure could change that. If Facebook were to ban — or even limit — ads, it could upend Trump’s fundraising and re-election plan, GOP officials tell Axios. ”
According to Axios, the Trump campaign has been putting a lot of focus on running Facebook ads in hopes of reaching their audience. But now, it appears they could be losing a major strategy in their campaign.
Axios notes, the president’s “campaign has mastered the art of using Facebook’s precision-targeting of people to raise money, stir opposition to impeachment, move voters and even sell Trump shirts and hats.”
Trump 2020, “often uses highly emotional appeals to get clicks and engagement, which provides valuable data on would-be voters and small-dollar donors,” the report states.
According to Kara Swisher of Recode, she believes Mark Zuckerberg will switch course, saying, “He’s going to change his mind — 100% … [H]e’s done it before.”
Speaking with Axios, Trump campaign communications director Tim Murtaugh attempted the put possible blame on a possible change of policy on Democrats if it happens.
“We’ve always known that President Trump was too successful online and that Democrats would one day seek to wipe him off the Internet,” he explained.