Trump Rehires Cambridge Analytica Personnel Who Helped Set Up Facebook Disinformation Campaign In 2016
According to a new report by Politico, President Donald Trump’s re-election campaign is hiring former employees of the notorious Cambridge Analytica data firm that helped target individual voters with disinformation ahead of the 2016 election.
The report highlights Matt Oczkowski, who will help oversee the 2020 campaign’s data program after also working on the president’s last campaign. Oczkowski served as Cambridge Analytica’s head of product.
In 2016, Oczkowski helped set up the massive Project Alamo campaign that poured ad money into Facebook to target individual voters with messages designed to trigger emotional responses to campaign ads.
Oczkowski’s hiring is raising Democrats’ concerns about online dirty tricks and social media manipulation by the Trump campaign.
He joined the 2020 campaign last month, and payments to his company HuMn Behavior should show up on Trump’s next campaign finance disclosure, according to the report.