American Bridge, a left-leaning super PAC, released a series of ads targetting rural areas and encouraging them to not vote for Donald Trump in 2020.
On of the ads they released shows a rural worker who voted for Trump in 2016 admitting that he wouldn’t vote for him again.
Mark Graham, a voter whose story was used for American Bridge’s ad set in Pennsylvania, said: “I don’t think Donald Trump is on the side of the American people. I think he’s on his own side.”
“We want to create a permission structure in these communities,” Bradley Beychok, American Bridge’s president, told The New York Times. “We want them to know, ‘It wasn’t just me.’ But you have to create space for people to defect.”
Shripal Shah, the group’s vice president, told The Hill in September that the ad campaign was based on what the group saw as an unprecedented opportunity to win voters in rural communities.
“We will 100 percent be focused on cutting into Trump’s support with rural working-class voters,” she said. “Over the course of this summer [we] found a remarkable amount of opportunities.
“This will be unlike any paid media campaign before,” she continued. “It will be hyperlocal, authentic storytelling that highlights local voices to create a permission structure for Trump 2016 voters to flip back to our side in 2020.”